21st Century Placemaking: A Definition
Placemaking is a collaborative process designed to unlock the true potential for people, communities, and the environment. By decoding communities in real time, placemaking paves the way for better engagement, better decision making, and better long-term outcomes. Good placemaking unlocks shared value to generates powerful social and cultural momentum.
Great placemaking however has the transformative power to advance humanity.
Spatial and cultural analytics to drive transformative insights
Capabilities include:
Analysing diverse data sources we develop a deep understanding of user needs and behaviors to enhance satisfaction
Demographic Analysis
Psychographic Analysis
Persona Development
Ethnographic Research
User, Community and Cultural Research
Flow Analysis
Develop the content, activation, merchandising and key urban interventions that drive the character and culture of place
Establishing true differentiation enables better decision making to ensure cultural fit and social cohesion
Stakeholder Campfires and Visioning Workshops
Qualitative Research
Place Guiding Principles – to drive all design decisions
Manifesto and Communication Platform
Place Playbooks
CGI and Visual Storytelling
Communication Campaigns
Movie Making – narrative and animation
Our values unify our global team under one code of conduct to guide behavior that drives continuity of outcomes. These values not only guide how we treat each other, but how we treat clients, partners, and the broader ERA-co community. They are an essential ingredient to our overall success and support our business ambitions.
We communicate with clarity, free from jargon, to stay in line with real people. We do not get bogged down in the rhetoric. We uphold placemaking as a deeply human endeavor that belongs as much on the street, as it does in the boardroom.
We champion those with a point-of-view, rather than judging, ridiculing, or side-stepping those who speak up. We ask the hard questions, bring the provocative perspective, and dig for the truth.
We are high on talent and low on ego. With such diversity of experience and talent, we know the work is sharper and more resolved the more people we invite into the process.
Innovation requires an insatiable hunger to stay ahead of culture. We keep a constant global radar to push through complexity and discover new solutions to the world’s most urgent challenges.
We roll up our sleeves and dive right in, driving every problem with passion and gritty determination. It is not about being the smartest in the room, but rather staying the course, fighting for ideas, and seeing the long game through.