ERA-co | Global Place Consultancy

What We Do

Place Intelligence / Placemaking / Urban Strategy & Design / Masterplanning / Destination Branding & Place Identity / Retail & Culture / Workplace Strategy / Strategic Advisory / Visualization & CGI

With consumer behavior & expectations changing at ever-increasing speed, our leading experts have a combined 30 year history delivering better experiences, better places and better business outcomes.

Through our multi-disciplinary approach, we bring vision and clarity to the most ambitious plans.

See full details of our services below.

Place
Intelligence

Unravelling urban complexity by decoding communities in real-time.

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  • Global Benchmarking: comparative sets and case studies
  • Spatial Network Analysis: visualising connectivity, density, and mobility
  • Regression Analysis: predictive indicators for future growth
  • Flow Analysis: simulation and analysis of human movement
  • Community Consultation: qualitative and quantitative research
  • Social Listening: sentiment aggregation across public platforms
  • Amenity Analysis: trade areas mapping and gap identification
  • Demographic Analysis: futurecasting populations
  • Economic Data Analysis: macro studies and forecasting
  • Urban Assessment and Masterplan Analysis: optimisation through data

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Placemaking

Unlocking the true potential of place through multi-disciplinary collaboration.

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  • Place Visioning: unlocking ambition and a unifying goal
  • Place Playbooks: an experience masterplan across every dimension of place
  • Place Guiding Principles: embedding distinctive design, culture, and market opportunity through evidence
  • Community Consultation: qualitative and quantitative research
  • Observational Research: recording interactions between people and place
  • Meanwhile Strategy: tactical placemaking, prototyping, and partnerships
  • Activation Strategy: high impact destination branding and community participation
  • Design Typologies: architectural and landscape narratives that connect to place
  • Global Benchmarking: precedent studies and goal setting

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Urban Strategy
& Design

Rigorous, evidence-based analytical processes to study and design urban environments.

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  • Comparative Studies: understanding the future system
  • Urban Strategy: optimising the future experience
  • Urban Design: detailing the fine grain character
  • Entertainment and Lifestyle Precincts: creating new cultures and experiences
  • Innovation Precincts: catalysing economic growth and future industries  
  • Retail Ecosystems: increasing transactions and resilience
  • Masterplanning: realising entire neighbourhoods and cities
  • Experience Planning: connecting human data to spaces and places
  • Environmental Impact Strategy: minimising harm and embedding sustainable practices

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Masterplanning

Enhancing the social, economic, and environmental fabric of future communities.

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  • Concept Masterplanning: rapid realisation though our proprietary process
  • City Making: designing entire urban ecosystems
  • Digital Twins: visualising and testing the built world
  • Experience Planning: connecting human data to spaces and places
  • Public Realm Strategies: establishing vision, principles, and impact
  • Mobility Strategy: optimising network efficiencies
  • Ecosystem Development: connecting the hardware and software of place

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Destination Branding & Place Identity

Building the brands behind the world’s most ambitious projects, places, and businesses.

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  • Campfires: unlocking the vision through evidence and global insight
  • Brand Identity: market differentiation, personality, values, and brand architecture
  • Wayfinding & Environmental Graphics: Strategy, design, and documentation
  • Art Direction and Photography: curating a visionary visual identity
  • Copywriting and Content Editing: compelling narratives and consumer propositions
  • Digital Systems & Communications Platforms: automation of CRM and campaigns

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Retail &
Culture

Choreographing the experience ecosystem to create authentic places.

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  • Hospitality & Lifestyle Concepts: creative vision and market opportunity
  • Retail and Tenant Strategy: curating mix and optimising tenancies
  • Trend Reports & Category Research: consumer trends and futurecasting
  • Cultural Significance Mapping: historical and ethnographic research
  • Public Art Strategies: frameworks, briefs, and artist identification
  • Customer Strategy: identifying and locating customer groups
  • Customer Personas: psychographic user groups and alignments
  • Global Benchmarking: precedent studies and goal setting
  • Operational Guidelines: delivering the vision daily to consumers

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Workplace
Strategy

Designing new models for organizational performance and experience.

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  • Campfires: unlocking the opportunity through an immersion in evidence
  • Workplace Transformation: optimising the performance and culture of the office
  • C-Suite Consultation: understanding business needs and future ambition
  • Stakeholder Engagement: company immersion and client opinion  
  • Test Fit Scenarios: demonstrating impact and measuring efficiency
  • Persona Development: psychographic user groups and alignments
  • UX Journeys: mapping future users and touchpoints
  • Technology Strategies: workplace apps to innovation platforms

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Strategic
Advisory

As leading place consultants, we do a whole lot more than plan physical space.

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  • Design Reviews: identifying opportunities for improvement  
  • Brief Writing: supporting the design and development process
  • Feasibility & Consulting: evaluating the risks and opportunities
  • Global Benchmarking: generating ideas and establishing reference points

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Visualization
& CGI

Creating compelling narratives that bring place vision to life.

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  • Visual Storytelling: 3D rendering and CGI
  • Movie Making: narrative, script, and animation
  • Augmented Realities: VR, AR, Meta, and AI

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Workshop Facilitation

Sometimes a little fuel can create the energy required to ignite and unify stakeholder ambition.

 

 

 

About The Process

Beginning partnerships with a Campfire can spark the kinds of creativity, that unlocks the big place opportunities.

By bringing together a diverse group of stakeholders and experts with broad perspectives our Campfire process can crack the code of the most complex of urban challenges to enable teams to see through the smoke and find the fire. These are workshops that build trust, inspire creativity, and expose unlikely connections. The mood is positive, the inputs spark curiosity and the outcomes leave everyone energized & excited to get to work. We examine our client’s challenges through the lens of the end user uncovering behavior & values to reveal potential for their project’s already ambitious plan.

The outputs of every Campfire are different. Working with our teams to establish the goals early we are yet to facilitate a campfire that hasn’t unlocked the vision to provide meaningful insight to transform the trajectory of our projects.

Book A Campfire

 

 

Alex Baum, Global VP Strategy leading a Campfire workshop session in Silicon Valley