In the experience era, brand is everything. It is the narrative that connects business ambition to the way people experience it in the real world. At ERA-co, brand is not simply identity or communication – it is the vision and framework that shapes how an organisation, destination or product is understood, experienced and valued.
Our work sits at the intersection of culture, lifestyle and evolving audience behaviour. We constantly explore how tastes, expectations and social patterns are shifting – and translate these insights into strategies that generate real commercial outcomes. This global, insight-led perspective allows us to bring fresh thinking while helping organisations position themselves in ways that resonate with contemporary audiences.
For ERA-co, brand impact goes far beyond symbols and visual identity. We design intelligent brand systems that respond to how sales, marketing and customer engagement are evolving. From experience frameworks and narrative platforms to targeted content, partnerships and activation strategies, our work equips clients with the tools to communicate clearly, reach the right audiences and build lasting cultural and commercial value.
Talk to ERA-co about building the brand behind your next chapter.
Get in Touch
Anthony Nelson Principal Global Executive Creative Director Melbourne Connect on Linkedin
Zoe Crawforth Principal Global Head of Client Service Melbourne Connect on Linkedin
Alex Baum Principal Global Head of Strategy New York Connect on Linkedin
Steven Cornwell Global Director New York Connect on Linkedin
Jessica Njoo Senior Design Director – APAC Melbourne Connect on Linkedin
Alex Grieves Group Strategy Director – EME London Connect on Linkedin
Matt Busher Creative Director – EME/NA London Connect on Linkedin
Zabe Carruthers Senior Design Director – APAC Sydney Connect on Linkedin
Hugo Lamb Group Strategy Director – APAC Melbourne Connect on Linkedin
Emily Jarvis Strategy Director – NA New York Connect on Linkedin
Leanne Dale Senior Account Director – NA New York Connect on Linkedin
Kiron Mair Strategy Director London Connect on Linkedin
Emma Acton Senior Account Director – EME London Connect on Linkedin
Anna Johnston Client Service Leader – APAC Melbourne
From organisations and institutions to destinations and cities, we build brands that shape contemporary culture.
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