Through ideas, observations and work from across our global practice, we track the signals shaping transformative placemaking – from the narratives that give places meaning to the ecosystems shaping their future.
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Gen Z are delaying homeownership, choosing flexibility over permanence, favouring resale over mass production and prioritising access over accumulation. In our latest Frontiers piece, our Regional Director for EME & North America, Alex Baum, explores how this generational shift may reshape placemaking, development and the future of cities.