Alex is the Regional Director for North America as well as ERA-co’s Global VP of Strategy.  Having held senior brand strategy roles on global consumer brands at some of the world’s best advertising agencies, as well leading the brand strategy & communications discipline at Howard Hughes – the publically-traded development company – he brings a unique perspective to Placemaking that empasizes the importance of creating memorable, distinctive and culturally relevant experiences for long-term value-creation. Alex is proud to have established methods and processes that allow ERA-co to impact projects well beyond the creation of sound strategies and into being an active and influential advisor to clients through the long and non-linear lifecycle of project’s development.